This place Earth that we live on is really remarkable, and we forget about that - too much -
It's a really special place in this galaxy. Even extraterrestials know that, and the reason that they come to earth is to be amongst the incredible bio-diversity. (away from humans)

- They have been coming here for generations. They bring their young ones.

The love to be "glamping" on earth, They hunt, fish, mountain climb ...

Their most sought after brand because of the history, quality, status, etc - is L.L. Bean.
(and they are kinda snobby about it)