Toys "R" Us -

Project Overview

Lead Designer of, a site for visitors and club members of Geoffrey's Birthday Club - a promotional association with over 7 million members. (Kids 2-10) Club members receive free items from Toys "R" Us, and the overall purpose of the site was to drive sign-ups by engaging site visitors. Parents were encouraged to sign up all of their children, and children are invited to play games and plan their ultimate birthday party. Parents can see what their child has planned, as well as get party planning tips from the experts at Toys "R" Us.

Take a peek at some of the early research and development and overall design process of this website.